https://superbike-news.co.uk/how-gambling-brands-are-building-their-marketing-in-motogp-and-worldsbk/

The motorcycle lifestyle is more than just a mode of transportation; it represents a culture steeped in freedom, adventure, and community. For many enthusiasts, riding a motorcycle is a way of life that transcends mere enjoyment, embodying a philosophy that celebrates the open road, camaraderie among riders, and a deep connection with the machines themselves. … The Motorcycle Lifestyle: Freedom, Community, and Adventure